Subliminal messages

As you know, I design sex toys for both men and women. In designing any kind of product, you need to do some research and while working on the design of a toy, I found some interesting stuff about subliminal messages in marketing. Advertisements had always used some sort of subliminal messaging to connect you with the product. You really don’t need the last gadget on the market, but somehow the ads convince you to buy it – that is the power of subliminal messages.

About two years ago, I decided to use some subliminal messages techniques I read on a 1960’s marketing manual into some instrumental music to see their effect. Just for fun, I inserted a masked hypnotist session into an electronic music mix I prepared. The hypnotist was using a general routine to make people fall in trance when they supposedly would be under total control of the hypnotist. I played the part of the hypnotist because the manual explained that you could not hypnotise yourself. The mix resulted great because I knew my voice was there, but I could not distinguish it from the beat of the music. The next step was trying it with unsuspecting subjects.